Shenzhen SEO Foundation

Shenzhen SEO Foundation

Shared knowledge.
Stronger search professionals.

Advancing search education in Shenzhen through regular meetups, practical learning and a community that grows by sharing what it knows.

Shared knowledge
Stronger community

Education
Community
Recognition

Shenzhen
Search
Community

Make knowledge usefulClear explanations and honest discussion of what an approach can achieve.
Welcome questionsRoom to ask for clarification and share a different perspective.
Put learning firstOur educational purpose guides what we encourage and recognise.
Build beyond the eventRelationships and knowledge-sharing that continue afterwards.

Shared knowledge
Stronger community

Our Purpose

A stronger SEO community starts with better access to learning.

We create opportunities for people to learn from experienced practitioners, discuss real challenges and build the knowledge they need to approach their work with greater confidence. Through regular meetups, educational events and community recognition, we encourage a culture where expertise is shared and questions are welcomed.

About the Foundation
An attendee listening at a Shenzhen SEO session

Bring your questions.
Share your experience.

Bring people together, make knowledge more accessible and recognise those who help others learn.

Our mission

What We Do

Three ways we help the community grow.

Education that connects ideas with real work, connections that outlast a single evening, and recognition for the people who do the teaching.

A conference audience facing a lit stage

Education that supports better practice

We focus on learning that connects ideas with real work. Through talks, workshops and shared experience, we help search professionals develop their understanding and make more informed decisions.

Explore educational events
Professionals talking at a community meetup

Connections that continue beyond an event

Regular meetups give people a place to exchange perspectives, ask questions and get to know others working through similar challenges. Our aim is lasting professional relationships, not simply a full room.

Find a meetup
A laptop open on a desk beside a plant

Recognition for people who teach

We celebrate educators who give their time, share their expertise and help others develop. Their contribution strengthens the community, and it deserves to be recognised.

Learn about our awards

Meetups & Events

Bring your questions. Share your experience.

A useful conversation can change how you approach a problem. Our events make room for both experienced voices and people finding their feet.

A group meeting outdoors in Shenzhen
Regular

Shenzhen SEO Meetups

Shenzhen, in person

Bring a technical challenge, a lesson from a recent project or a question you have not yet found the answer to. You do not need all the answers to contribute.

Find a meetup
A workshop session on a laptop
Workshops

Workshops and Educational Events

Technical, content, ecommerce, AI in search

Go beyond the headline and understand the work: not only what to do, but why it matters, when it applies and how to evaluate the result.

Explore educational events
A large conference auditorium
14–18 September 2026

Shenzhen SEO Conference

Shenzhen, China

Local connections and international perspectives, through presentations, workshops and peer discussion with practitioners from China and beyond.

Explore the conference

Our Story

Rooted in Shenzhen’s WordPress community. Built for search education.

The Shenzhen SEO Foundation was founded by JP Zhang, together with fellow community founders and organisers involved in Shenzhen’s WordPress community and local WordCamp activities. The idea behind it is straightforward: the willingness to share knowledge that brings a community together can also help a profession move forward.

Discover our story

Founded with

Shenzhen
WordPress Community
WordCamp
Shenzhen

Who takes part

In-house SEO specialistsAgency teams Independent consultantsContent professionals WordPress developersWebsite owners People beginning a career in search

What connects us is not a particular job title. It is a willingness to learn, take part and help others improve. Come to learn. Return to contribute.

Our Approach

Practical learning. Open conversation. Respect for the learner.

Good education should help you understand not only what to do, but why it matters, when it applies and how to evaluate the result.

Make knowledge useful

Clear explanations, relevant examples and honest discussion of what an approach can, and cannot, achieve.

Welcome questions

People should feel comfortable asking for clarification, examining an idea and sharing a different perspective.

Put learning first

Our educational purpose guides the conversations we encourage and the contributions we recognise.

Build beyond the event

We aim to create relationships and habits of knowledge-sharing that continue after a meetup or conference ends.

Education Awards

Recognising the people who help Shenzhen learn.

A strong professional community depends on people who are willing to teach. Our education awards recognise outstanding educators who contribute to learning and knowledge-sharing within Shenzhen’s SEO community.

Teaching from the stage

An insightful conference presentation that makes a difficult subject easier to understand.

Workshops and mentoring

A practical workshop or thoughtful mentoring that turns experience into a useful lesson.

Sustained contribution

A lasting commitment to helping other people learn, long after any single event has finished.

Being knowledgeable and being a helpful educator are not the same thing.

Suggest an Educator

Get Involved

Learn something valuable.
Share something useful.

Join a community committed to stronger search education in Shenzhen, whether you are here to develop your skills, share your expertise or support the people doing the teaching.

Come to learnReturn to contribute